🍿 Netflix mobile app redesign 📱 will offer ‘deeper integration’ of vertical video 📽️

After testing the feature for the last six months or so ⏳, Netflix said it will bring vertical videos to its mobile app sometime later in 2026 🗓️, TechCrunch reported. So far, the feature has been used to show clips promoting Netflix films and TV shows 🎬, letting you swipe to move to the next one à la TikTok or YouTube Shorts 🤳.

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Going forward, though, it could also serve as a promotion tool for new types of programs 🚀. “You can imagine us bringing more clips based on new content types, like video podcasts 🎙️,” co-CEO Greg Peters said in an earnings call 📞.

That was another subject of discussion, as Netflix is taking on YouTube with new video podcasts 📺. The company debuted the first of those originals last week, including shows from sports commentator Michael Irvin 🏈 and comedian Peter Davidson 🎭. It’s also offering hosting content like the Bill Simmons Podcast and other shows from The Ringer 🎧.

Despite increasing competition from YouTube and other social media networks, Netflix is doing all right 📈. In 2025, the company saw $45.2 billion revenue 💰 including $1.5 billion in ad dollars from its lower tier subscriptions 💵. The streamer counted 325 million paid subscribers around the world at the end of last year 🌍.