Sony just redefined the home theater experience in India 🇮🇳. From “True RGB” tech to a massive 98-inch display 📺 and upcoming Gemini AI integration 🤖, the new Bravia 7 II series is a beast—and it’s officially here! 🔥

The all-new Sony Bravia 7 II series premium television lineup in India. The latest models introduce Sony’s True RGB technology 🌈, bringing independently controlled RGB LED lighting for more accurate colours and deeper contrast ✨. Alongside improved visuals, the new TVs also focus on gaming 🎮, immersive sound 🔊, and AI-powered smart features 🧠 designed for modern home entertainment setups 🏠.

Sony Bravia 7 II key features 🚀

The Bravia 7 II series is powered by Sony’s RGB Backlight Master Drive Pro technology 💡, which independently controls red, green, and blue LEDs to improve color precision and contrast. Sony has paired this with the Cognitive Processor XR ⚙️, enabling the TV to analyze scenes in a way that mimics human vision and hearing 👁️👂. The lineup also includes RGB Triluminos Max, Smooth Colour Gradation, and X-Wide Angle Pro technologies for wider viewing angles and more detailed colour transitions 🎨.

Sony is offering the Bravia 7 II in screen sizes ranging from 55-inch to 98-inch 📏. The TVs support Dolby Vision, HDR10, HLG, IMAX Enhanced, Dolby Atmos, and DTS formats for a theatre-like viewing experience 🍿🎬. Acoustic Multi-Audio+ technology on larger variants places sound more accurately with on-screen action, while Voice Zoom 3 improves dialogue clarity during movies and shows 🗣️.

For gamers 🎮, the Bravia 7 II supports 4K 120Hz gaming through HDMI 2.1 along with Variable Refresh Rate and Auto Low Latency Mode support ⚡. Features such as Game Menu 2, Dolby Vision Gaming, PS Remote Play 🕹️, Auto HDR Tone Mapping, and Auto Genre Picture Mode are also included.

The televisions run Google TV and support Google Assistant, Apple AirPlay 2 🍎, Apple HomeKit, Chromecast, and Alexa-compatible devices 🌐. Sony has also confirmed that Gemini integration ✨ for Google TV will arrive through a future software update 🔄.

Sony Bravia 7 II price and availability 💰

Sony has started pre-bookings 📝 for select Bravia 7 II models in India starting today. The 55-inch variant is priced at Rs 2,21,990, while the 65-inch model costs Rs 2,74,990 💳. The 75-inch and 85-inch variants are expected to launch by the end of June 🗓️, while the 98-inch model is scheduled for release by the end of July.

Sony has officially expanded its home audio lineup in China 🇨🇳 with the debut of the HT-B500 soundbar. Designed to elevate everyday home entertainment 🏠, this 3.1-channel system is currently available on JD.com for 2,341 yuan (approximately $342) 💰🛒.

Under the Hood: Sony HT-B500 Specifications ⚙️🛠️

At its core, the HT-B500 boasts a 3.1-channel configuration anchored by a physical, front-facing three-channel array 🔈. A standout feature is the dedicated center speaker, which is specifically tuned to ensure crystal-clear dialogue 🗣️. To round out the low end, Sony includes a robust wireless subwoofer engineered to deliver deep, room-filling bass 🌊🎸.

#HT-B500 Soundbar:

Audiophiles will appreciate the soundbar’s native support for premium formats like Dolby Atmos and DTS:X 🌌. To maximize these technologies, the system relies on Sony’s Vertical Surround Engine (VSE), which convincingly simulates overhead sound without the need for dedicated ceiling speakers ☁️🏗️. This verticality is perfectly complemented by S-Force Pro Front Surround technology, which effortlessly widens the horizontal soundstage ↔️🎧.

The HT-B500 also shines when handling standard audio, thanks to the integration of Sony’s one-touch 3D upmix surround technology 🌀. This smart feature takes traditional stereo or 2-channel sources and intelligently scales them into an immersive, three-dimensional audio experience 🆙, bringing a richer, more spatial feel even to basic streaming content 📺. Additionally, the inclusion of AI Voice Enhancement 3.0 works in real time to isolate and boost dialogue against heavy background noise 🤖🎙️.

When it comes to connectivity, the HT-B500 is fully equipped for modern setups 🔌. It features Bluetooth 5.3 for seamless wireless streaming from laptops, tablets, and smartphones 📶📱💻. Audio quality is further refined by Sony’s Digital Sound Enhancement Engine (DSEE), which actively restores lost details in compressed audio files ✨. For wired connections, the unit offers both HDMI eARC output and an optical input 🔗.

Aesthetically, the soundbar embraces a sleek, minimalist profile characterized by a premium metal grille and soft, rounded edges ✨🖼️. Its compact footprint offers excellent versatility, looking just as natural mounted on a wall as it does resting on a tabletop media console 📐🏠.

In other audio industry news 📰, boAt recently expanded its portfolio with the Aavante Prime X—a massive 700W wireless 7.1.4 Dolby Atmos soundbar 🛥️💥. Meanwhile, Samsung has given enthusiasts a glimpse into the future by unveiling its 2026 home audio lineup, highlighting brand-new Music Studio speakers alongside updated Q-Series soundbars 🇰🇷🎶.