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Google 🔍 ordered to pay $665 million 💰 for anticompetitive practices in Germany

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A Berlin court orders Google to pay $665 million in damages to Idealo and Producto for market abuse and unfairly prioritizing Google Shopping in search results.

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A Berlin court 🏛️ has ruled that Google must pay 572 million euros—nearly $665 million—to a pair of German companies following findings of “market abuse.” 🛑 In a decision first reported by Reuters 📰, the tech giant was ordered to pay damages to two German price comparison platforms 🛒: approximately 465 million euros ($540 million) to Idealo and roughly 107 million euros ($124 million) to Producto. The ruling determined that Google leveraged its dominant market position to unfairly prioritize Google Shopping 🛍️ within its own search results.

The lawsuit ⚖️, spearheaded by Idealo, accused the Alphabet subsidiary 🏢 of “self-preferencing” its own services—a strategy the company argued created unfair market advantages that stifled competition 📉. Idealo had originally sought significantly higher damages, demanding at least 3.3 billion euros ($3.8 billion) 💸 in February 2025. In its defense, Google 🛡️ argued that it had implemented changes back in 2017 to ensure competing shopping platforms had the same opportunities as Google Shopping to display advertisements via Google Search 🔍.

Despite the victory 🏆, Idealo signaled in a press release 📢 that it intends to maintain legal pressure on the tech giant, stating that “the amount awarded reflects only a fraction of the actual damage.” 📉 Albrecht von Sonntag, co-founder and member of Idealo’s advisory board, emphasized the principle at stake: “Abuse of dominance must have consequences ⚖️ and must not be a profitable business model 💼 that pays off despite fines and damages.”

This ruling is just the latest in a series of legal hurdles 🚧 for Google across Europe 🇪🇺. Beyond the shopping dispute, the company has faced accusations of favoring its own Google Flights ✈️ and Google Hotels 🏨 services in search rankings, prompting the European Union to threaten substantial fines 💸 under its Digital Markets Act 📜. Furthermore, just a month prior, the European Commission fined Google nearly 3 billion euros ($3.4 billion) 💰 for anticompetitive practices within the advertising technology sector 📢.

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