Samsung’s web browser 🌐 arrives on Windows 🪟, with an AI future on its radar 📡 On Thursday 📅, Samsung launched a desktop version of its web browser. Why bother putting its mobile browser 📱 on Windows? Well, the company offers a hint in describing Samsung Internet as “evolving from a PC browser that waits for input to an integrated AI platform 🧠.” So, surprise, surprise 😲: It’s about AI 🤖.
As one would imagine, Samsung Internet on Windows supports cross-platform syncing 🔄 of data like bookmarks 📑, browsing history 🕒 and autofill ✍️. The company says it also prioritizes privacy and security 🛡️, offering standard features like tracker blocking 🚫 and a privacy dashboard 🔒.
But those aren’t likely the main reasons Samsung is launching a desktop web browser in 2025 🗓️. (Incidentally, Samsung briefly launched Samsung Internet for Windows in 2024, before pulling it from the Microsoft Store 🛒 without fanfare.) Instead, this launch appears to be about positioning it in the rapidly emerging landscape of AI browsers 🤖.
AI browsers have been all the rage lately 🔥. Samsung’s move follows the launch of OpenAI’s ChatGPT Atlas 💬, Microsoft’s Edge Copilot Mode updates 🧭, Opera Neon’s early access 🎭 and general availability for Perplexity’s Comet browser ☄️. Samsung says its cross-platform browser will advance its “vision for ambient AI 👁️,” anticipating your needs and offering more personalized assistance 🤝. If Samsung wants to be part of that fray, it makes sense for its software to be available on the desktop, too 💻.