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Meta is rolling out Threads ads to users worldwide 🌎📢

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Meta expands Threads ads worldwide, reaching 400M monthly active users. Expect AI-personalized image, video, and carousel ads in your feed starting next week.

Threads has finally reached the scale necessary for Meta to fully integrate it into its advertising ecosystem. 🚀 On Wednesday, the company announced that with the platform now boasting 400 million monthly active users 👥, ads are expanding to all users globally. 🌐 This anticipated shift follows a pilot program conducted in 30 countries earlier last year. 🧪

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The ads appearing on Threads are driven by Meta’s AI-powered advertising infrastructure. 🤖 They will utilize the “same level of personalization”—essentially the same tracking and profiling mechanisms 🎯—found on Facebook and Instagram. 📱 Users can expect to see image, video, and carousel formats appearing natively within their feeds. 🖼️🎥

Meta indicated that this expansion begins next week 🗓️, though a complete rollout will span several months. ⏳ “Ads on Threads expansion to all users will be gradual, with ad delivery initially remaining low as we reach global user availability in the coming months,” the company stated in a blog post. 📝

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