Spotify has officially surpassed the 750 million mark for monthly users.

Spotify reaches 751 million monthly users and 290 million premium subscribers in Q4 2025. Discover how AI and strategic R&D are fueling the audio giant’s growth.

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On Tuesday , the company announced it reached a record-breaking 751 million total monthly active users (MAUs) during the fourth quarter of 2025. This figure represents an 11 percent increase year-over-year and marks a significant leap from the 713 million users reported in the third quarter.

The earnings report highlighted strong growth on the paid front as well, noting a 10 percent year-over-year rise in Premium subscribers —climbing from 263 million to 290 million. Europe remains the Swedish audio giant’s largest market for premium subscriptions, accounting for 36 percent of the total, while North America follows with 25 percent.

Spotify attributes much of this momentum to specific strategic drivers, particularly artificial intelligence . “We consider ourselves the R&D department for the music industry . Our job is to understand new technologies quickly and capture their potential, which we’ve done time and again,” Spotify Co-CEO Gustav Söderström said in a statement. “The entire industry stands to benefit from this [AI] paradigm shift but we believe those who embrace this change and move fast, will benefit the most.” This aligns with the company’s move in late 2025 to purge low-quality AI “slop” from the platform , promising a pivot toward vaguely defined “artist-first AI music products .”

Beyond subscriber metrics, engagement soared thanks to the company’s viral year-end campaign. Spotify reported that December’s “Wrapped” experience was its most successful to date, driving engagement from over 300 million users and generating 630 million shares across 56 languages .