X is taking a page from Bluesky’s playbook with the launch of its own “Starterpacks.”

In the coming weeks, X will roll out this new feature to all users , as announced by the company’s head of product, Nikita Bier . The tool offers compilations of accounts tailored to specific interests , designed to help new users get settled on the platform . If the concept feels familiar, it is essentially a mirror of Bluesky’s “starter packs,” which debuted in 2024. However, there is a distinct difference in approach: while Bluesky empowers ordinary users to curate and share their own custom lists of up to 50 accounts via QR codes , X has decided to compile and curate these lists internally .

#Starterpacks

According to Bier, the company “scoured the world for the top posters in every niche and country” to build these collections. The objective is to help new users discover the best accounts—regardless of their follower count —that align with their passions . X is joining a growing list of platforms that have adopted Bluesky’s model. Threads introduced a similar feature in late 2024, inserting collections of recommended profiles into the feeds of new sign-ups. Mastodon followed suit in 2025, though it distinguished its version by giving existing users the agency to decide whether or not they want to be included in the lists.