📸 Instagram is effectively closing the door 🚪 on the hybrid era.

Published

1 month ago

January 30, 2026

Zoro

Instagram is scrapping hybrid work. Starting Feb 2, U.S. staff must return to the office 5 days a week. Adam Mosseri says the shift is vital for the future.

Come next year, employees will be expected back at their desks full-time. 🏢 Starting February 2, the social network is mandating a five-day in-office work week. 📅 Instagram chief Adam Mosseri announced the pivot in an internal memo, first reported by Alex Heath’s Sources newsletter. Framing the shift as a necessity for the company’s future, Mosseri told staff, “It’s clear we have to evolve,” 📈 while candidly warning that “2026 is going to be tough.” ⚠️

The five-day mandate applies specifically to U.S. 🇺🇸 employees who have assigned desks. 🪑 While the memo acknowledges that life happens—noting that staff can still work remotely 🏠 “when you need to”—it leaves the policy open-ended, simply asking employees to “use your best judgment” ⚖️ regarding that flexibility. 🧘

This move represents a sharp turn ↪️ away from the hybrid models that became standard across the tech industry 💻 following the COVID-19 pandemic. 🦠 Parent company Meta ♾️, for example, had settled on a three-day in-office policy in 2023. While executives continue to insist that physical proximity yields important benefits 🤝, the workforce has historically pushed back 🥊 against efforts to revert to pre-pandemic norms.

Mosseri outlined several other operational shifts designed to make the company “more nimble 🏃‍♂️ and creative.” 🎨 In a change likely to be more popular than the commute 🚗, he intends to ruthlessly cut down on administrative bloat: recurring meetings 🗓️ will be canceled 🚫 every six months unless they are deemed “absolutely necessary.” Furthermore, he wants to accelerate the pace of work ⚡ by prioritizing product prototypes 🛠️ over slide decks 📊, aiming for a faster process regarding decision-making and unblocking stalled projects. 🚀

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Meta is rolling out Threads ads to users worldwide 🌎📢

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The most popular social media platform among US adults isn’t Instagram or TikTok 📈🏆

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X is taking a page 📖 from Bluesky’s playbook with the launch of its own “Starterpacks.” 🚀

Published

1 month ago

February 3, 2026

Zoro

X launches "Starterpacks" to help new users discover top accounts by niche and country. Explore how this curated feature compares to Bluesky's version.

In the coming weeks, X will roll out this new feature to all users 🌐, as announced by the company’s head of product, Nikita Bier 📢. The tool offers compilations of accounts tailored to specific interests 🎯, designed to help new users get settled on the platform 👋. If the concept feels familiar, it is essentially a mirror 🪞 of Bluesky’s “starter packs,” which debuted in 2024. However, there is a distinct difference in approach: while Bluesky empowers ordinary users to curate and share their own custom lists of up to 50 accounts via QR codes 📲, X has decided to compile and curate these lists internally 🏢.

#Starterpacks

According to Bier, the company “scoured the world 🌍 for the top posters in every niche and country” 🗺️ to build these collections. The objective is to help new users discover the best accounts—regardless of their follower count 📈—that align with their passions ❤️. X is joining a growing list of platforms that have adopted Bluesky’s model. Threads 🧵 introduced a similar feature in late 2024, inserting collections of recommended profiles into the feeds of new sign-ups. Mastodon 🐘 followed suit in 2025, though it distinguished its version by giving existing users the agency ✅ to decide whether or not they want to be included in the lists.

Meta is rolling out Threads ads to users worldwide 🌎📢

Published

1 month ago

February 3, 2026

Zoro

Meta expands Threads ads worldwide, reaching 400M monthly active users. Expect AI-personalized image, video, and carousel ads in your feed starting next week.

Threads has finally reached the scale necessary for Meta to fully integrate it into its advertising ecosystem. 🚀 On Wednesday, the company announced that with the platform now boasting 400 million monthly active users 👥, ads are expanding to all users globally. 🌐 This anticipated shift follows a pilot program conducted in 30 countries earlier last year. 🧪

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The ads appearing on Threads are driven by Meta’s AI-powered advertising infrastructure. 🤖 They will utilize the “same level of personalization”—essentially the same tracking and profiling mechanisms 🎯—found on Facebook and Instagram. 📱 Users can expect to see image, video, and carousel formats appearing natively within their feeds. 🖼️🎥

Meta indicated that this expansion begins next week 🗓️, though a complete rollout will span several months. ⏳ “Ads on Threads expansion to all users will be gradual, with ad delivery initially remaining low as we reach global user availability in the coming months,” the company stated in a blog post. 📝

The most popular social media platform among US adults isn’t Instagram or TikTok 📈🏆

Published

1 month ago

January 30, 2026

Zoro

Pew Research Center's 2025 report reveals YouTube is the top platform for US adults, followed by Facebook and Instagram. See how TikTok and Threads rank.

Social media has become an inescapable facet of modern life 📱, yet a new deep dive from the Pew Research Center 🔍 offers clarity on just how dependent we remain on these networks. In its 2025 report concerning American adults 📅, the research group unpacked the granular details of our digital habits, highlighting year-over-year trends, generational divides, and the frequency of usage. 📊

Sitting at the top of the hierarchy is YouTube 📹, which maintains a commanding lead; 84 percent of the 5,022 surveyed adults utilize the Alphabet-owned video platform. 🥇 Meta secures both silver and bronze, with 71 percent of adults on Facebook 🥈 and 50 percent on Instagram. 🥉 However, Meta’s dominance isn’t universal across its portfolio. Despite Threads 🧵 reportedly hitting 400 million monthly active users this summer, only eight percent of survey respondents claimed to use it. The lower end of the spectrum sees X 🐦 utilized by 21 percent of adults, followed by niche competitors Bluesky 🦋 at four percent and Truth Social at three percent. 📉

Beyond simple adoption rates, Pew also analyzed how obsessively American adults engage with their chosen apps. 🤳 In a separate survey of 5,123 individuals, the data shows that 52 percent visit Facebook daily 🗓️, with 37 percent logging in multiple times per day. YouTube sees similar engagement, with 48 percent of adults visiting daily and 33 percent watching videos several times a day. 📺 The data also highlights a massive generational chasm: while 47 percent of adults aged 18 to 29 use TikTok at least once a day 🎵, that figure plummets to just five percent among those 65 and older. 👵👴

Regarding long-term trajectories, both YouTube and Facebook have defied the odds by maintaining stability—and even seeing growth—since 2021. 📈 Despite the prevailing sentiment that Facebook has stagnated, the report indicates it retains a fiercely loyal and consistently growing user base. 💪 Furthermore, Meta continues to invest in the platform’s utility, evidenced by recent overhauls to features like Facebook Marketplace. 🛍️