In the coming weeks, X will roll out this new feature to all users 🌐, as announced by the company’s head of product, Nikita Bier 📢. The tool offers compilations of accounts tailored to specific interests 🎯, designed to help new users get settled on the platform 👋. If the concept feels familiar, it is essentially a mirror 🪞 of Bluesky’s “starter packs,” which debuted in 2024. However, there is a distinct difference in approach: while Bluesky empowers ordinary users to curate and share their own custom lists of up to 50 accounts via QR codes 📲, X has decided to compile and curate these lists internally 🏢.

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According to Bier, the company “scoured the world 🌍 for the top posters in every niche and country” 🗺️ to build these collections. The objective is to help new users discover the best accounts—regardless of their follower count 📈—that align with their passions ❤️. X is joining a growing list of platforms that have adopted Bluesky’s model. Threads 🧵 introduced a similar feature in late 2024, inserting collections of recommended profiles into the feeds of new sign-ups. Mastodon 🐘 followed suit in 2025, though it distinguished its version by giving existing users the agency ✅ to decide whether or not they want to be included in the lists.

Threads has finally reached the scale necessary for Meta to fully integrate it into its advertising ecosystem. 🚀 On Wednesday, the company announced that with the platform now boasting 400 million monthly active users 👥, ads are expanding to all users globally. 🌐 This anticipated shift follows a pilot program conducted in 30 countries earlier last year. 🧪

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The ads appearing on Threads are driven by Meta’s AI-powered advertising infrastructure. 🤖 They will utilize the “same level of personalization”—essentially the same tracking and profiling mechanisms 🎯—found on Facebook and Instagram. 📱 Users can expect to see image, video, and carousel formats appearing natively within their feeds. 🖼️🎥

Meta indicated that this expansion begins next week 🗓️, though a complete rollout will span several months. ⏳ “Ads on Threads expansion to all users will be gradual, with ad delivery initially remaining low as we reach global user availability in the coming months,” the company stated in a blog post. 📝

 Come next year, employees will be expected back at their desks full-time. 🏢 Starting February 2, the social network is mandating a five-day in-office work week. 📅 Instagram chief Adam Mosseri announced the pivot in an internal memo, first reported by Alex Heath’s Sources newsletter. Framing the shift as a necessity for the company’s future, Mosseri told staff, “It’s clear we have to evolve,” 📈 while candidly warning that “2026 is going to be tough.” ⚠️

The five-day mandate applies specifically to U.S. 🇺🇸 employees who have assigned desks. 🪑 While the memo acknowledges that life happens—noting that staff can still work remotely 🏠 “when you need to”—it leaves the policy open-ended, simply asking employees to “use your best judgment” ⚖️ regarding that flexibility. 🧘

This move represents a sharp turn ↪️ away from the hybrid models that became standard across the tech industry 💻 following the COVID-19 pandemic. 🦠 Parent company Meta ♾️, for example, had settled on a three-day in-office policy in 2023. While executives continue to insist that physical proximity yields important benefits 🤝, the workforce has historically pushed back 🥊 against efforts to revert to pre-pandemic norms.

Mosseri outlined several other operational shifts designed to make the company “more nimble 🏃‍♂️ and creative.” 🎨 In a change likely to be more popular than the commute 🚗, he intends to ruthlessly cut down on administrative bloat: recurring meetings 🗓️ will be canceled 🚫 every six months unless they are deemed “absolutely necessary.” Furthermore, he wants to accelerate the pace of work ⚡ by prioritizing product prototypes 🛠️ over slide decks 📊, aiming for a faster process regarding decision-making and unblocking stalled projects. 🚀